With the aim of enriching the audiovisual landscape, the Beninese State and the CANAL+ International group have joined forces to create a new television channel
With the aim of enriching the audiovisual landscape, the Beninese State and the CANAL+ International group have joined forces to create a new television channel. Called A+ Bénin, this channel will offer television programmes focused on entertainment, tourism promotion and cultural outreach, while contributing to the growth of audiovisual production in Benin.
The documents formalising the partnership were signed on Friday 18 November 2022 by Mr Romuald WADAGNI, Minister of State for the Economy and Finance, Ms Aurelie ADAM SOULE ZOUMAROU, Minister of Digital Affairs and Digitalisation, and Mr David MIGNOT, Director General of CANAL+ Africa.
The signing ceremony was attended by Mr Jean-Michel Hervé ABIMBOLA, Minister of Tourism, Culture and the Arts; Mr Oswald HOMEKY, Minister of Sports; Ms Clémentine TUGENDHAT, Director of Thematic Channels at CANAL+ International; and Ms Yacine ALAO, Director General of CANAL+ Bénin.
The parties expressed their mutual satisfaction at seeing this partnership signed after many months of work.
A+ Bénin aims to be an entertaining, popular channel close to the people of Benin, with programmes combining series, fiction, magazine shows, game shows and sport. It will be broadcast free-to-air on DTT and through the CANAL+ packages.