A historic page in the history of Benin's audiovisual sector was written on Tuesday 4 March 2025. For the first time, the State is granting a direct subsidy to content producers, demonstrating its determination to promote local talent and raise the standard of production to international levels.
Following a call for projects and a rigorous selection process conducted by Benin's Ministry of Digital Affairs and Digitalisation, seven (07) audiovisual producers were selected to receive a subsidy to produce and broadcast, on public television and radio channels, innovative local programmes that showcase Beninese cultures, explore the country's traditions and focus on topics of interest to Benin.
The ceremony for the signing of the financing and broadcasting agreements took place on Tuesday 04 March 2025 in the presence of the Minister of Digital Affairs and Digitalisation, Ms Aurelie I. ADAM SOULE ZOUMAROU, and the Minister of Tourism, Culture and the Arts, Mr Jean-Michel ABIMBOLA.