[Women in Digital Month - #FemmeDigitale229] Cheryle IDOSSOU YALLOU, founder of a digital and social clothing resale initiative[Women in Digital Month - #FemmeDigitale229] Cheryle IDOSSOU YALLOU, founder of a digital and social clothing resale initiative

Holder of a Master’s degree in management, banking and corporate and market finance, Cheryle IDOSSOU YALLOU is a mother and entrepreneur who founded the online clothing resale platform IFENI. IFENI, meaning “it is out of love” in Idaatcha, a language of central Benin, is an online shop with a social purpose. Together with her team, she collects items on this website https://www.ifeni.net/boutique/, which she then offers at discounted prices. More specifically, IFENI collects quality fashion items from fashion stores or from well-off individuals who wish to show solidarity or do something worthwhile. At the end of each periodic sale, the funds raised are donated to disadvantaged families identified in advance. Ifèni also places respect for the environment and the adoption of responsible, eco-friendly behaviour at the heart of its promotional strategy. In the medium term, Cheryle IDOSSOU YALLOU and her team aim to reach even more people in precarious situations throughout the country, with the support of a strong community built around the initiative. --------------------------------------------------------------------------------- Join me on my official digital channels, Facebook and Twitter: https://twitter.com/AurelieASZ Until 30 March 2019, discover the profiles of exceptional women from a range of fields (social work, education, health, tourism, fashion, etc.) who are making an impact on their communities through digital tools and thereby helping to close the gender gap, the digital divide between women and men. Let us discover them together! Let us share their stories! Official hashtag: #FemmeDigitale229 Mrs Aurelie Adam Soule Zoumarou, Minister of Digital Economy and Communication of Benin